In 1919 Asa G. Candler sold The Coca-Cola Company to a group led by Ernest Woodruff. Woodruff's son, Robert W. Woodruff, became president in 1925. Like Candler, the younger Woodruff was a great promoter and marketer. Believing in excellence, service and a steady flow of advertising, Woodruff achieved major growth for the Company in the subsequent decades. The 1930s saw the introduction of automatic fountain dispensers which made for more uniform mixing and quality inspections at bottling plants. And many of the advertising campaigns that linger in our minds today were born in the '30s. After 1924, the word "pause" became associated with a "refreshment break" and soon was used in the phrase "the pause that refreshes," a slogan that has become synonymous with COKE. COCA-COLA also began to sponsor radio programs and continued using celebrities such as Cary Grant and Loretta Young as well as sports and opera stars. COCA-COLA commissioned advertising artwork by such notable artists as Haddon Sundblom and N.C.Wyeth. COKE was now part of the fabric of American life, and a bottle of COCA-COLA was a common sight both in the home and out.

Now a 1932 Ford Model AA carries a truckload of COCA-COLA bottles in a brightly decorated replica. Precision-engineered and authentically detailed, your COCA-COLA Brand 1932 Ford Model AA is produced by - and available only from - Matchbox Collectibles, the greates name in die-cast.

(1996)

Scale: 1:46